by David and Shadra Bruce | SMB Solutions
Running a small business is demanding work. Despite the challenges of running our own business, we couldn’t be happier with our accomplishments – and the ability we have to work from anywhere other than an office cubicle. We’ve been building our business for several...
by Shadra Bruce | Branding and Visibility, Content, Social Media
Technology and market trends continue to change how businesses engage with consumers, and the coming year has a lot to offer in terms of social media and content marketing. Accordingly, it’s time to ramp up your marketing strategy for 2018. Your business needs a fresh...
by David and Shadra Bruce | Entrepreneurship, SMB Solutions
Running a small business is demanding work. Despite the challenges of running our own business, we couldn’t be happier with our accomplishments – and the ability we have to work from anywhere other than an office cubicle. We’ve been building our business for several...
by David and Shadra Bruce | Branding and Visibility, Social Media
There is a careful line between remaining professional and allowing your personal life to shine through on your business page. Determining how to post something genuine that is also aligned with your brand can be challenging, but it’s an effort worth making to really...
by David and Shadra Bruce | Content
We’ve been writing content for a client for several years. They recently wrote explaining how impressed they were with the volume and quality of content they’d amassed, but wondered if there was any way to reuse some of the older content to breathe new life into it,...
by David and Shadra Bruce | Event Marketing
With the availability of technology and social media, event marketing is no longer restricted to big corporations. Companies of any size can capitalize on this influential marketing strategy, and every business should. Event marketing is an affordable way to establish...
by David and Shadra Bruce | Content, Google, SEO
No one said that content marketing was easy. Actually, we take that back. Some people do tell you that content marketing is easy, and they make promises like, “We can have you on page one of Google in no time.” Unfortunately, there are still companies...
by David and Shadra Bruce | Social Media
Everyone is at least aware of Twitter, Facebook, and LinkedIn as potential social marketing platforms, but for some businesses, celebrities, authors, and personalities, there are other platforms that can be even more powerful for reaching and engaging with your...
by Shadra Bruce | Branding and Visibility, Content
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
by David and Shadra Bruce | Branding and Visibility
There is a misconception that, as a business leader, you have to package yourself for the benefit of the consumer. However, when Facebook’s COO Sheryl Sandberg was asked during a recent event about the importance of personal brands, her honest answer surprised the...
