by David and Shadra Bruce | SMB Solutions, Social Media
How much of your business depends on the annual holiday shopping season? If you’re like many companies, it can be up to one-third of your bottom line, all because of what people choose to do (or not do) at the end of the year. But the thing is, the holiday...
by David and Shadra Bruce | Business Leadership, SMB Solutions
Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
by David and Shadra Bruce | SMB Solutions, Social Media
Influencer marketing dominated 2018, but some businesses are still questioning the relevancy of this marketing strategy. Influencer marketing is effective. They trust the people they follow on social media channels and tapping into the right source can be lucrative...
by David and Shadra Bruce | Business Leadership, SMB Solutions
In any given month, we find ourselves managing a sizable number of Twitter and Facebook accounts, as well as writing well over 100,000 words of content. Additional duties include providing consultation, building and updating websites, editing books, and creating...
by David and Shadra Bruce | Branding and Visibility, SMB Solutions
Running a business is about more than providing excellent service. Service is important, but first you have to get people through your doors and to your website. Your marketing strategy is an important component, but there are certain elements of your brand that you...
by David and Shadra Bruce | SMB Solutions
Marketing as an entrepreneur or in a small business isn’t easy when you have a limited budget. You must pick and choose how you market and hope that the resulting decision provides the best ROI. Unfortunately, many small businesses neglect the least expensive, yet...
