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Repurposing Your Content for a Business Audience

Repurposing Your Content for a Business Audience

by David and Shadra Bruce | Content

With experts predicting that $3.9 trillion in sales will be digitally influenced, it’s become more important than ever to stick to a great content marketing strategy. If you’re like 55% of marketers, creating new content for your blog is a top priority. If you’ve been...
Connecting to Customers Through Storytelling

Connecting to Customers Through Storytelling

by David and Shadra Bruce | Branding and Visibility, Content

There is no doubt about the power of storytelling. The ways that we, as humans, connect and relate to one another involves story one hundred percent of the time. We are constantly telling parts of story, whether the story is our personal history, or the collective...
Sponsored Content vs Native Advertising: Here’s What You Should Know

Sponsored Content vs Native Advertising: Here’s What You Should Know

by David and Shadra Bruce | Content

The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...

Content Marketing vs Content Strategy: You Can’t Have One Without the Other

by David and Shadra Bruce | Content, SEO

In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
4 Companies with Amazing Content that Inspires

4 Companies with Amazing Content that Inspires

by David and Shadra Bruce | Branding and Visibility, Content

We all want to be content gurus, providing content marketing strategies that are engaging, relevant, and in alignment with the vision and brand our respective companies. These 4 companies have proven that amazing content, brand loyalty, and even a social justice...
The 5 Most Common Content Marketing Mistakes

The 5 Most Common Content Marketing Mistakes

by David and Shadra Bruce | Blog, Content

You’ve heard it before: Content is king. But what does that truly mean to small businesses and entrepreneurs trying to make waves in a big pond? Millions of blog posts go up every day, but only the best content finds relevance. Most content is simply reprocessed,...
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Up for Discussion

  • CommunicationsMatch Provides a Crucial Solution to Comms Pros and Freelancers
  • Repurposing Your Content for a Business Audience
  • Using Retargeting to Secure More B2B Leads in 2020
  • Connecting to Customers Through Storytelling
  • Learning from Holiday Marketing Campaigns
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