by David and Shadra Bruce | Content
Writing can be the best and worst part of a content marketing strategy. Inspiration can strike you and you find that your words magically flow from pen to paper… or from fingertips to keyboard. The question then becomes: Does your audience want to read what you wrote?...
by David and Shadra Bruce | Branding and Visibility
Driving traffic to your website is not an easy task. Website traffic must develop organically, which can take a lot of time, effort, and sometimes dollars. However, if you want your business to get off the ground and truly be successful, you need that traffic. Your...
by David and Shadra Bruce | Branding and Visibility
Most of us are probably aware of what could potentially become the latest PR “oops.” IHOP is temporarily swapping its classic brand name for IHOb, an acronym that represents the International House of burgers. Unfortunately, Twitter is already having their way with...
by David and Shadra Bruce | Instagram, Social Media
The final topic of our Social Media 101 series gives us a chance to leap in a completely different direction away from boardroom talk. Although a business can and should use platforms such as Twitter, Facebook, and LinkedIn to boost their visibility, there is one...
by David and Shadra Bruce | LinkedIn, Social Media
As we continue our Social Media 101 series, we turn our attention to the platform used most by business professionals: LinkedIn. LinkedIn was revolutionary when it first launched, encouraging professionals to expand their network by connecting with professional...
by David and Shadra Bruce | Facebook, Social Media
Continuing our Social Media 101 series, we turn our attention to one of the most dominant and most popular social media platforms, Facebook. Recent struggles may have many users wondering what will happen next to this social media powerhouse. At this point, even with...
by David and Shadra Bruce | Social Media, Twitter
At this point, you should already know that a social media marketing strategy is essential to your business. But on which platforms should you be active? All of them? The answers depend entirely on your business needs, target audience, and goals. For those confused...
by David and Shadra Bruce | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Social Media
The recent fall from grace of popular YouTuber, Logan Paul, is one example of how a single mistake can destroy your entire social media presence. Although his mistake may seem obvious to some, even advertisers at large companies, such as retailer H&M, are blind in...
by David and Shadra Bruce | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
