by David and Shadra Bruce | Aug 8, 2018 | Branding and Visibility
Driving traffic to your website is not an easy task. Website traffic must develop organically, which can take a lot of time, effort, and sometimes dollars. However, if you want your business to get off the ground and truly be successful, you need that traffic. Your...
by David and Shadra Bruce | Jun 14, 2018 | Branding and Visibility
Most of us are probably aware of what could potentially become the latest PR “oops.” IHOP is temporarily swapping its classic brand name for IHOb, an acronym that represents the International House of burgers. Unfortunately, Twitter is already having their way with...
by David and Shadra Bruce | Mar 20, 2018 | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Feb 14, 2018 | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
by David and Shadra Bruce | Jan 24, 2018 | Branding and Visibility, SMB Solutions
Marketing your products and services can be costly, so determining your target audience can ensure that you are seeing the best ROI. You simply can’t afford to target everyone with your product or service, and you would likely go out of business trying. The trick is...
by admin | Jan 11, 2018 | Branding and Visibility, Content, Social Media
Technology and market trends continue to change how businesses engage with consumers, and the coming year has a lot to offer in terms of social media and content marketing. Accordingly, it’s time to ramp up your marketing strategy for 2018. Your business needs a fresh...
