by David and Shadra Bruce | Jan 8, 2019 | Branding and Visibility, Content
We all want to be content gurus, providing content marketing strategies that are engaging, relevant, and in alignment with the vision and brand our respective companies. These 4 companies have proven that amazing content, brand loyalty, and even a social justice...
by David and Shadra Bruce | Nov 6, 2018 | Branding and Visibility, SMB Solutions
Running a business is about more than providing excellent service. Service is important, but first you have to get people through your doors and to your website. Your marketing strategy is an important component, but there are certain elements of your brand that you...
by David and Shadra Bruce | Aug 8, 2018 | Branding and Visibility
Driving traffic to your website is not an easy task. Website traffic must develop organically, which can take a lot of time, effort, and sometimes dollars. However, if you want your business to get off the ground and truly be successful, you need that traffic. Your...
by David and Shadra Bruce | Jun 14, 2018 | Branding and Visibility
Most of us are probably aware of what could potentially become the latest PR “oops.” IHOP is temporarily swapping its classic brand name for IHOb, an acronym that represents the International House of burgers. Unfortunately, Twitter is already having their way with...
by David and Shadra Bruce | Mar 20, 2018 | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Feb 14, 2018 | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
