How much of your business depends on the annual holiday shopping season? If you’re like many companies, it can be up to one-third of your bottom line, all because of what people choose to do (or not do) at the end of the year. But the thing is, the holiday season has gotten a whole lot longer, with some people starting their shopping even before trick-or-treating at Halloween time.
One of the ways that you can stand out in a crowded shopping marketplace is to create some sort of marketing effort that really drives people to be interested in your store and what you’re selling. Doing that may be possible if you take inspiration from some of the most famous campaigns by other companies. For example, Etsy often has amazing gift guides that help people do their shopping for them. What are some other ones to model? This graphic has some ideas.
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