If you’re like 55% of marketers, creating new content for your blog is a top priority. If you’ve been doing this for a while, though, content ideas might not be easy to come by.
In this post, we’ll address that issue. We’ll look at ways to repurpose your existing content for a business audience.
Start by Identifying Winning Content
Which blog posts have done the best? Check your analytics and find the top-performing blog posts. What do these posts have in common? What made them so much more popular? When creating new content, you want to be sure to follow their winning formula.
Content that Needs to be Updated
Does any of that content need to be updated? Let’s say that you wrote a post about the top marketing trends for 2015. How have those trends changed? Can you use any of the data from the old post in your new one?
You could create a comparative article bringing in the old stats and comparing them to trends today. It’d be quite interesting to see a year-on-year comparison of the predictions and stats. You could even create a post where it shows that your predictions were spot on. This could improve your credibility in the eyes of your audience.
What Other Formats Would Suit the Content?
Say, for example, that you created a blog post about the manufacturing process that you use. What about creating a video around that post? You could film footage of the process in action. You could create an animated video.
This gives you exposure to two different channels. You can post the video on YouTube and then embed it into the blog post.
Now, let’s take that same manufacturing post and see what else we can do with it. Here are some ideas:
- What’s unique about your manufacturing process? Is it kinder to the environment? Does it conserve water? Is it innovative? Find something special, then create a post about the different manufacturing processes your competitor’s use. Don’t use names, and compare these to your process.
- How were the goods made 20 or 30 years ago? Could they be made by hand? What’s improved in modern processing?
- What about statistics about the number of items processed globally? How much raw material is used for making each item? How much is used overall? How much money was spent on these projects globally over the last three years? Choose statistics that your audience would find useful.
The more forms of content you can come up with, the easier it becomes to recycle old information and make it look new. Let’s take a look at the anatomy of a statistics page to see how that might work.
A Statistics Page
A statistics page should contain stats that your audience will find interesting. You’ll find an interesting statistic, create a little explanation or interpretation underneath.
Order your statistics in a logical sequence and use sub-headings to separate different sections of information. Also, be sure to post the source of the statistic under each stat. Link the source up at the end of the page so that those who’d like to check the stats can do so easily.
Lenght of the page depends on how many statistics you can accumulate and how much work you want to put into it. A length of at least 3,000-4,000 words is a safe bet.
The advantage of having a statistics page is that it provides information for your prospects. It also provides information that other bloggers and online researchers can quote. When they quote your stat and link back to your page, you get a ratings boost.
Overall, there are many ways to repurpose content. Rethink the format of your content and consider changing its organization as well. You might be able to use information from three posts to create a whole new range of outstanding content.