by David and Shadra Bruce | Apr 24, 2018 | Facebook, Social Media
Continuing our Social Media 101 series, we turn our attention to one of the most dominant and most popular social media platforms, Facebook. Recent struggles may have many users wondering what will happen next to this social media powerhouse. At this point, even with...
by David and Shadra Bruce | Apr 10, 2018 | Social Media, Twitter
At this point, you should already know that a social media marketing strategy is essential to your business. But on which platforms should you be active? All of them? The answers depend entirely on your business needs, target audience, and goals. For those confused...
by David and Shadra Bruce | Mar 20, 2018 | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Mar 6, 2018 | Social Media
The recent fall from grace of popular YouTuber, Logan Paul, is one example of how a single mistake can destroy your entire social media presence. Although his mistake may seem obvious to some, even advertisers at large companies, such as retailer H&M, are blind...
by David and Shadra Bruce | Feb 14, 2018 | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
