We Build Websites that Tell Your Stories
A website is a modern-day business card. Whether it is the place your customers find you or the way they verify you can do what you’ve promised, if you don’t have a website, you’re missing out on some of the most powerful marketing potential at your disposal.
OUR APPROACH
We work with you to achieve the design and aesthetics for your website that best suits you. We understand the power of using the right language on your website to connect with your audience.
We use web design as yet another tool to enhance your visibility and digital footprint, as opposed to merely designing for functionality, so our approach is different.
We understand how critical your website is to your brand identity. We tailor our web design services to your individual needs.
OUR PROCESS
Define
The first step in any web design process is to understand what you want to accomplish, who you’re trying to reach, and how your website will function to reach those goals.
Design
Whether you choose a custom design or a pre-made template, the purpose of the design phase is to ensure the functionality of the web design and to achieve your aesthetic.
Refine
Once a basic design is created, we work together with you to refine and improve the design and functionality, create, edit, proofread, and optimize copy as well as finalize the design.
Build
Once the design is finalized, we complete the build and launch the site – but our support doesn’t end there. Every site we deisgn and build comes with 6-12 months of support.
OUR WORK
In addition to designing our own sites, DaSh factor and MomsGetReal.com, we’ve worked with several clients to make their sites more stable and secure. Our most recent project was for a non-profit whose site had been built in 2014 and never updated. The site was critical – the PHP was so outdated the plugins refused to run and WordPress was unable to update. As an organization required to meet specific compliance requirement, they were desperate for help. We were unable to simply update the PHP because the theme had been purchased by a donor and we did not have access to the license to update it, so we moved it to a Divi design, then updated the PHP and WordPress, removed several outdated plugins that were no longer supported by WordPress, and updated the site design to be more engaging and help them achieve their goals all while remainig compliant.
FEATURED PROJECTS
The Forrester Network site was extremely outdated and lacked any kind of back end optimization. We completely transformed the site with better navigation, an improved design, and SEO throughout. This resulted in a significant increase in traffic to the site, improved site authority, and higher domain ranking. We also helped the client clearly define her approach and services, including making her brand an action – forrestering – and definining it in a compelling and marketable way.
BEFORE
AFTER
Hastings Water Works came to us in desperate need of an updated website. The adobe flash plugin they were using on their home page was no longer supported, and they needed to update their third-party vendor who managed their online payment processing. We immediately sprung into action, completely redesigning the site using a wave motif that matched their existing marketing materials, launching the new site within a week while continuing to work on it in the background. The results have been impressive; there has been a 49% increase in pageviews, a 50% increase in new users, and a 51% increase in overall sessions. The website associated social media are part of the criteria used in determining the Top 50 Pool Service Companies in North America. Hastings Water Works been recognized as a Top 50 Pool Service Company; in 2023 they made the top 10 for the first time.
BEFORE
AFTER
Millennium Research Inc. had a very old website design that was using outdated flash. Everyone who visited the website was greeted with that bright orange “something went wrong” message, which resulted in an extraordinarily high bounce rate. The new website allowed us to feature the company’s custom video on the home page. We also created pages to highlight all of the tremendous research and consumer insight services offered. The results? An 1800% increase in traffic to the site as well as significant increases in domain authority. We worked to optimize the content for improved SEO results, landing the site on page one of Google for their target keyword.
BEFORE
AFTER
WORDPRESS MANAGEMENT
In addtion to offering website design services, we offer WordPress site management. This service includes regular monitoring of the site to update plugins to maintain security, making minor changes to the site’s pages, adding content, and assisting with page and post optimization. To inquire about these services, please email us.