by David and Shadra Bruce | SMB Solutions, Social Media
How much of your business depends on the annual holiday shopping season? If you’re like many companies, it can be up to one-third of your bottom line, all because of what people choose to do (or not do) at the end of the year. But the thing is, the holiday...
by David and Shadra Bruce | Social Media
There is little doubt that social media advertising plays a key role in successful content marketing campaigns. Hence the willingness of most business owners to jump on the bandwagon and include it in their marketing strategies. However, when the idea of paid social...
by David and Shadra Bruce | SMB Solutions, Social Media
Influencer marketing dominated 2018, but some businesses are still questioning the relevancy of this marketing strategy. Influencer marketing is effective. They trust the people they follow on social media channels and tapping into the right source can be lucrative...
by David and Shadra Bruce | Branding and Visibility, Social Media
Providing mediocre customer service has never been a marketing tactic that has proved successful for any business. It’s common sense that if you treat your customer’s poorly, they won’t come back. Before the digital age, angry customers would bad-mouth you to their...
by David and Shadra Bruce | Instagram, Social Media
The final topic of our Social Media 101 series gives us a chance to leap in a completely different direction away from boardroom talk. Although a business can and should use platforms such as Twitter, Facebook, and LinkedIn to boost their visibility, there is one...
by David and Shadra Bruce | LinkedIn, Social Media
As we continue our Social Media 101 series, we turn our attention to the platform used most by business professionals: LinkedIn. LinkedIn was revolutionary when it first launched, encouraging professionals to expand their network by connecting with professional...
