Creating Readable Content

Creating Readable Content

Writing can be the best and worst part of a content marketing strategy. Inspiration can strike you and you find that your words magically flow from pen to paper… or from fingertips to keyboard. The question then becomes: Does your audience want to read what you wrote?...
Social Media 101: Instagram

Social Media 101: Instagram

The final topic of our Social Media 101 series gives us a chance to leap in a completely different direction away from boardroom talk. Although a business can and should use platforms such as Twitter, Facebook, and LinkedIn to boost their visibility, there is one...
Social Media 101: LinkedIn

Social Media 101: LinkedIn

As we continue our Social Media 101 series, we turn our attention to the platform used most by business professionals: LinkedIn. LinkedIn was revolutionary when it first launched, encouraging professionals to expand their network by connecting with professional...
Social Media 101: Facebook

Social Media 101: Facebook

Continuing our Social Media 101 series, we turn our attention to one of the most dominant and most popular social media platforms, Facebook. Recent struggles may have many users wondering what will happen next to this social media powerhouse. At this point, even with...
Social Media 101: Twitter

Social Media 101: Twitter

At this point, you should already know that a social media marketing strategy is essential to your business. But on which platforms should you be active? All of them? The answers depend entirely on your business needs, target audience, and goals. For those confused...