by David and Shadra Bruce | Feb 18, 2020 | Content
With experts predicting that $3.9 trillion in sales will be digitally influenced, it’s become more important than ever to stick to a great content marketing strategy. If you’re like 55% of marketers, creating new content for your blog is a top priority. If you’ve been...
by David and Shadra Bruce | Jan 8, 2020 | Marketing
Are you ready to take 2020 by storm? Do you want to gain the upper hand over your competition? Well, buckle up and settle in—we are going to reintroduce a classic technique that can help you land more leads and conversions. What Technique Are We Talking About?...
by David and Shadra Bruce | Dec 19, 2019 | Branding and Visibility, Content
There is no doubt about the power of storytelling. The ways that we, as humans, connect and relate to one another involves story one hundred percent of the time. We are constantly telling parts of story, whether the story is our personal history, or the collective...
by David and Shadra Bruce | Dec 9, 2019 | SMB Solutions, Social Media
How much of your business depends on the annual holiday shopping season? If you’re like many companies, it can be up to one-third of your bottom line, all because of what people choose to do (or not do) at the end of the year. But the thing is, the holiday...
by David and Shadra Bruce | Dec 2, 2019 | Social Media
There is little doubt that social media advertising plays a key role in successful content marketing campaigns. Hence the willingness of most business owners to jump on the bandwagon and include it in their marketing strategies. However, when the idea of paid social...
by David and Shadra Bruce | Apr 3, 2019 | Business Leadership, SMB Solutions
Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
by David and Shadra Bruce | Mar 19, 2019 | SMB Solutions, Social Media
Influencer marketing dominated 2018, but some businesses are still questioning the relevancy of this marketing strategy. Influencer marketing is effective. They trust the people they follow on social media channels and tapping into the right source can be lucrative...
by David and Shadra Bruce | Mar 11, 2019 | Branding and Visibility, Social Media
Providing mediocre customer service has never been a marketing tactic that has proved successful for any business. It’s common sense that if you treat your customer’s poorly, they won’t come back. Before the digital age, angry customers would bad-mouth you to their...
by David and Shadra Bruce | Jan 16, 2019 | Content
The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...
by David and Shadra Bruce | Jan 10, 2019 | Content, SEO
In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
