by admin | Sep 20, 2017 | Branding and Visibility, Content
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
by David and Shadra Bruce | Sep 14, 2017 | Branding and Visibility
There is a misconception that, as a business leader, you have to package yourself for the benefit of the consumer. However, when Facebook’s COO Sheryl Sandberg was asked during a recent event about the importance of personal brands, her honest answer surprised the...
by David and Shadra Bruce | Sep 6, 2017 | Blog, Content
Job-seeking professionals would never consider sending out weak résumés, designed with fancy lettering and rich colors yet void of information detailing solid educational achievements and work experience. They understand that a solid résumé is the only way to be...
by David and Shadra Bruce | Aug 28, 2017 | SEO, Web Design
Over the years, there have been numerous website and blogging platforms that have competed for business from individuals and organizations. Most have come and gone without gaining significant traction. Launched in 2003, WordPress has become the most obvious exception....
by David and Shadra Bruce | Aug 9, 2017 | LinkedIn, Social Media
LinkedIn continues to make improvements to the user experience with these recently launched updates to features that we already love. Share Professional Insights The photo and video capabilities of LinkedIn have changed dramatically. Multiple photos can now be shared...
by David and Shadra Bruce | Aug 7, 2017 | Instagram, Social Media
Instagram currently has over 700 million users worldwide. Given its reach, any business focused on staying relevant and fresh in today’s market simply must have a presence on Instagram. At first glance, Instagram may appear to be more like Snapchat than Facebook and...
by admin | Jul 24, 2017 | Social Media
Social media platforms, such as Twitter, Facebook, and LinkedIn, can help you increase your sales and grow your markets. And while these platforms are widely used in virtually every industry, Snapchat (now Snap) is another social networking site that is worth...
by David and Shadra Bruce | Jun 7, 2017 | LinkedIn
Having discussed the benefits of using Twitter and Facebook to enhance your business, it seems fair that some time should be spent exploring another medium that can be invaluable to your organization: LinkedIn. LinkedIn is significantly different than traditional...
by David and Shadra Bruce | May 8, 2017 | Branding and Visibility, Facebook, SMB Solutions, Social Media
We have previously offered suggestions on how to use Facebook effectively as a business tool. Yet, as the platform continues to evolve, so must your implementation strategy likewise expand. Facebook Live can also be employed as part of your marketing plan to increase...
by David and Shadra Bruce | Apr 25, 2017 | Facebook, Social Media
In our last blog post, we focused on how to use Twitter responsibly. Much of the advice in that post similarly applies to using Facebook, so we recommend that you read it now if you have not done so already. In this post, we are focusing more specifically on how to...
