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CommunicationsMatch Provides a Crucial Solution to Comms Pros and Freelancers

CommunicationsMatch Provides a Crucial Solution to Comms Pros and Freelancers

by Shadra Bruce | Entrepreneurship

(a CommunicationsMatch Article) Sometimes lightning strikes, and we have the opportunity to work for clients we believe in that can also help grow our businesses. That’s what happened with CommunicationsMatch™ – a client and a resource for freelancers as...
Repurposing Your Content for a Business Audience

Repurposing Your Content for a Business Audience

by David and Shadra Bruce | Content

With experts predicting that $3.9 trillion in sales will be digitally influenced, it’s become more important than ever to stick to a great content marketing strategy. If you’re like 55% of marketers, creating new content for your blog is a top priority. If you’ve been...
Using Retargeting to Secure More B2B Leads in 2020

Using Retargeting to Secure More B2B Leads in 2020

by David and Shadra Bruce | Marketing

Are you ready to take 2020 by storm? Do you want to gain the upper hand over your competition? Well, buckle up and settle in—we are going to reintroduce a classic technique that can help you land more leads and conversions. What Technique Are We Talking About?...
Connecting to Customers Through Storytelling

Connecting to Customers Through Storytelling

by David and Shadra Bruce | Branding and Visibility, Content

There is no doubt about the power of storytelling. The ways that we, as humans, connect and relate to one another involves story one hundred percent of the time. We are constantly telling parts of story, whether the story is our personal history, or the collective...
Learning from Holiday Marketing Campaigns

Learning from Holiday Marketing Campaigns

by David and Shadra Bruce | SMB Solutions, Social Media

How much of your business depends on the annual holiday shopping season? If you’re like many companies, it can be up to one-third of your bottom line, all because of what people choose to do (or not do) at the end of the year. But the thing is, the holiday...
Why Paid Social Media Advertising Is the Way to Go for B2B Marketers and Businesses

Why Paid Social Media Advertising Is the Way to Go for B2B Marketers and Businesses

by David and Shadra Bruce | Social Media

There is little doubt that social media advertising plays a key role in successful content marketing campaigns. Hence the willingness of most business owners to jump on the bandwagon and include it in their marketing strategies. However, when the idea of paid social...
5 Tips to Help Build Rewarding Relationships with Clients

5 Tips to Help Build Rewarding Relationships with Clients

by David and Shadra Bruce | Business Leadership, SMB Solutions

Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
Taking the Mystery out of Influencer Marketing

Taking the Mystery out of Influencer Marketing

by David and Shadra Bruce | SMB Solutions, Social Media

Influencer marketing dominated 2018, but some businesses are still questioning the relevancy of this marketing strategy. Influencer marketing is effective. They trust the people they follow on social media channels and tapping into the right source can be lucrative...
Think One Angry Customer Can’t Bring You Down? In the Era of Social Media, Yes, They Can

Think One Angry Customer Can’t Bring You Down? In the Era of Social Media, Yes, They Can

by David and Shadra Bruce | Branding and Visibility, Social Media

Providing mediocre customer service has never been a marketing tactic that has proved successful for any business. It’s common sense that if you treat your customer’s poorly, they won’t come back. Before the digital age, angry customers would bad-mouth you to their...
Sponsored Content vs Native Advertising: Here’s What You Should Know

Sponsored Content vs Native Advertising: Here’s What You Should Know

by David and Shadra Bruce | Content

The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...
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Up for Discussion

  • CommunicationsMatch Provides a Crucial Solution to Comms Pros and Freelancers
  • Repurposing Your Content for a Business Audience
  • Using Retargeting to Secure More B2B Leads in 2020
  • Connecting to Customers Through Storytelling
  • Learning from Holiday Marketing Campaigns
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