by David and Shadra Bruce | Apr 3, 2019 | Business Leadership, SMB Solutions
Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
by David and Shadra Bruce | Mar 19, 2019 | SMB Solutions, Social Media
Influencer marketing dominated 2018, and some businesses are still questioning the relevancy of this marketing strategy. Like it or not, many audiences are thrilled with the notion of influencer marketing. They trust the people they follow on social media channels and...
by David and Shadra Bruce | Mar 11, 2019 | Branding and Visibility, Social Media
Providing mediocre customer service has never been a marketing tactic that has proved successful for any business. It’s common sense that if you treat your customer’s poorly, they won’t come back. Before the digital age, angry customers would bad-mouth you to their...
by David and Shadra Bruce | Jan 16, 2019 | Content
The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...
by David and Shadra Bruce | Jan 10, 2019 | Content, SEO
In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
by David and Shadra Bruce | Jan 8, 2019 | Branding and Visibility, Content
We all want to be content gurus, providing content marketing strategies that are engaging, relevant, and in alignment with the vision and brand our respective companies. These 4 companies have proven that amazing content, brand loyalty, and even a social justice...
by David and Shadra Bruce | Dec 12, 2018 | Business Leadership, SMB Solutions
In any given month, we find ourselves managing a sizable number of Twitter and Facebook accounts, as well as writing well over 100,000 words of content. Additional duties include providing consultation, building and updating websites, editing books, and creating...
by David and Shadra Bruce | Nov 26, 2018 | Business Leadership
Technology has made collaboration incredibly seamless for businesses and clients around the world, and it’s impressive what can be accomplished on a global scale. When we toss about the term “collaboration,” at least in a business sense, we think of Skype calls,...
by David and Shadra Bruce | Nov 15, 2018 | Blog, Content
You’ve heard it before: Content is king. But what does that truly mean to small businesses and entrepreneurs trying to make waves in a big pond? Millions of blog posts go up every day, but only the best content finds relevance. Most content is simply reprocessed,...
by David and Shadra Bruce | Nov 6, 2018 | Branding and Visibility, SMB Solutions
Running a business is about more than providing excellent service. Service is important, but first you have to get people through your doors and to your website. Your marketing strategy is an important component, but there are certain elements of your brand that you...
