by David and Shadra Bruce | Nov 26, 2018 | Business Leadership
Technology has made collaboration incredibly seamless for businesses and clients around the world, and it’s impressive what can be accomplished on a global scale. When we toss about the term “collaboration,” at least in a business sense, we think of Skype calls,...
by David and Shadra Bruce | Nov 15, 2018 | Blog, Content
You’ve heard it before: Content is king. But what does that truly mean to small businesses and entrepreneurs trying to make waves in a big pond? Millions of blog posts go up every day, but only the best content finds relevance. Most content is simply reprocessed,...
by David and Shadra Bruce | Nov 6, 2018 | Branding and Visibility, SMB Solutions
Running a business is about more than providing excellent service. Service is important, but first you have to get people through your doors and to your website. Your marketing strategy is an important component, but there are certain elements of your brand that you...
by David and Shadra Bruce | Oct 30, 2018 | Content
Creating good great content can be a struggle. It takes a lot of time, research, and dedication to create and promote content that engages your target audience. But it doesn’t matter how amazing your content is if you don’t have a compelling title to attract your...
by David and Shadra Bruce | Oct 15, 2018 | Facebook
Facebook has been in a bit of hot water lately. First, people discovered that they weren’t even seeing the news that friends and family were posting, because their news feeds had been inundated with advertising and business pages. Next, the Cambridge Analytica data...
by David and Shadra Bruce | Sep 24, 2018 | SMB Solutions
Marketing as an entrepreneur or in a small business isn’t easy when you have a limited budget. You must pick and choose how you market and hope that the resulting decision provides the best ROI. Unfortunately, many small businesses neglect the least expensive, yet...
by David and Shadra Bruce | Sep 18, 2018 | Content
Writing can be the best and worst part of a content marketing strategy. Inspiration can strike you and you find that your words magically flow from pen to paper… or from fingertips to keyboard. The question then becomes: Does your audience want to read what you wrote?...
by David and Shadra Bruce | Aug 8, 2018 | Branding and Visibility
Driving traffic to your website is not an easy task. Website traffic must develop organically, which can take a lot of time, effort, and sometimes dollars. However, if you want your business to get off the ground and truly be successful, you need that traffic. Your...
by David and Shadra Bruce | Jun 14, 2018 | Branding and Visibility
Most of us are probably aware of what could potentially become the latest PR “oops.” IHOP is temporarily swapping its classic brand name for IHOb, an acronym that represents the International House of burgers. Unfortunately, Twitter is already having their way with...
by David and Shadra Bruce | Jun 6, 2018 | Instagram, Social Media
The final topic of our Social Media 101 series gives us a chance to leap in a completely different direction away from boardroom talk. Although a business can and should use platforms such as Twitter, Facebook, and LinkedIn to boost their visibility, there is one...
