Driving traffic to your website is not an easy task. Website traffic must develop organically, which can take a lot of time, effort, and sometimes dollars. However, if you want your business to get off the ground and truly be successful, you need that traffic. Your website is a modern-day resume. It’s a sales tool that can be more powerful than any other – but only if you can get people to it.  These 4 steps are crucial for driving that much-needed traffic to your site:

  1. Blog, then blog some more.

We are often shocked at the number of businesses that have not invested in blog content, don’t have a blog, or stick with the single-page website. Your website should be a dense anthology of content. Of course, you don’t want to make the mistake of recycling widely available information. Build an authentic voice that echoes your company brand, and blog about everything from your industry to your favorite holidays. If you can tie it back into your business, then you can write about it. Once you build traffic, you can expand your audience further by featuring guest bloggers and forming partnerships with those in your industry. Trading blogs with other experts in your niche offers the potential for more unique content without you having to do all the work.

  1. Leverage social media.

We can’t stress enough how important social media is to a business. You’ll want to be strategic in your efforts, because certain platforms cater to specific industries and audiences. Facebook, Twitter, and LinkedIn are always recommended, due to the breadth of their audiences and how differently you can market on each platform without overwhelming your resources. However, you should not exclude other platforms, such as Instagram or Snapchat. Use social media channels to drive traffic back to your website, and the results will be obvious.

  1. Ask a question.

To engage your followers and gain new audience members, ask a simple question. Industry-specific questions or short quizzes, easily created on social media platforms, can teach you about your audience, as well as stir up interest in your business. Look beyond the service you provide and the product you sell. Once you learn more about the varied interests of your target audience, you can expand your level of engagement and overall website traffic.

  1. Boast your expertise.

It’s perfectly acceptable to brag a little, especially if you aren’t charging for it (yet). For businesses and entrepreneurs just getting started, advertising webinars, podcasts, YouTube tutorials, or online courses can generate a massive amount of traffic. Once you have proven that the information you have is valuable, this marketing route can eventually be a source of income. Again, use the authentic voice that you would want in a blog. Be different, and don’t be afraid to share what you know.

Increasing website traffic does involve paying for Facebook ads and other marketing techniques, but you should not assume that only your dollars will get you anywhere. Algorithms across the internet are shifting away from paid advertisers to organic content, and you want to stay ahead of those changes. Start with these four simple steps, and if you have more questions, feel free to contact us for more information on how you can increase website traffic.