by David and Shadra Bruce | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
by David and Shadra Bruce | Branding and Visibility, SMB Solutions
Marketing your products and services can be costly, so determining your target audience can ensure that you are seeing the best ROI. You simply can’t afford to target everyone with your product or service, and you would likely go out of business trying. The trick is...
by Shadra Bruce | Branding and Visibility, Content, Social Media
Technology and market trends continue to change how businesses engage with consumers, and the coming year has a lot to offer in terms of social media and content marketing. Accordingly, it’s time to ramp up your marketing strategy for 2018. Your business needs a fresh...
by David and Shadra Bruce | Branding and Visibility, Social Media
There is a careful line between remaining professional and allowing your personal life to shine through on your business page. Determining how to post something genuine that is also aligned with your brand can be challenging, but it’s an effort worth making to really...
by Shadra Bruce | Branding and Visibility, Content
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
