SEO – AEO – GEO – EIEIO!

SEO – AEO – GEO – EIEIO!

Content writers are floating about in an acronym soup right now, with clients clamoring for AI optimization but not really knowing what their content needs to do. This transformation is essentially old-school marketing with a new label. But the fundamental shift is...
Your Content Is Your Resume

Your Content Is Your Resume

Job-seeking professionals would never consider sending out weak résumés, designed with fancy lettering and rich colors yet void of information detailing solid educational achievements and work experience. They understand that a solid résumé is the only way to be...
Should I Offer Internships to Students?

Should I Offer Internships to Students?

by Shadra Bruce I had a very positive experience as an intern when I was going to school at Alfred University. I worked in the student affairs office and helped them revise their student adjudication system and digitize all of the records. It was fascinating work that...