Why Bother with Facebook?

This is a question I ask myself on a regular basis, especially now, as each time I add a post to my page, I am given the option of spending up to $50 to reach 5,000 people. Over the past two years, I’ve seen decent growth in my personal blog, MomsGetReal, which has...

How much is 140 characters costing you?

You have a job to do and it’s not writing blogs posts and making social media updates. In fact, if you’re spending your time doing that, you are wasting your company’s most valuable resource: you. Unless you’re a professional writer and community manager, spending...