DaSh factor LLC has published a new report: Why Every CEO Should be on Social Media. CEOs, especially those in the B2B space, have shown a reluctance to embrace social media beyond the standard LinkedIn profile, but this report demonstrates the countless benefits afforded the CEO on social media.
CEOs on social media in B2B, B2C, and B2B2C provide the industry-specific, trust-based, personal interaction that customers seek.
The pressure for CEOs to be accessible on social media is growing; more than half of millennial B2B decision makers’ purchasing decisions are influenced by social media and more than 80% of B2B customers expect real-time interaction with the companies they do business with. CEOs on social media amplify the brand and lend credibility to the messaging.
This report details how CEOs on social media benefit from:
- Increased customer engagement
- Better brand awareness
- Enhanced brand visibility
- Credibility as thought leaders
- Improved employee engagement
The report provides a guideline for getting started and examples of CEOs who are leveraging the power of social media to make a difference for themselves and their organizations.
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