Optimizing Content Marketing

Optimizing Content Marketing

Old-fashioned SEO tactics DO NOT WORK. You will get you sanctioned by Google. Every optimization effort you make needs to be above-board and carefully planned to ensure you are using tactics that will help you gain visibility. The main focus of your content marketing...
To Make It Memorable, Tell a Story

To Make It Memorable, Tell a Story

Last year on this day, we were in Boise, Idaho (the town Shadra spent most of her life) to see Arlo Guthrie in concert. We go to a lot of concerts, but this was a bucket-list kind of show – the 50th anniversary of Arlo’s song, “Alice’s Restaurant.” It was an...
5 Entrepreneurship Tips to Live By

5 Entrepreneurship Tips to Live By

We have been running our own business for nearly a decade, and we love the freedom we have to control how and when we work, where we work, and who we work with. These tips have helped us enjoy more success and enjoy the work more, too. Go out every day. It doesn’t...