Achieving Authenticity

Achieving Authenticity

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.–Tony Hsieh Tony Hsieh, CEO of Zappos, understands something that...
Should I Offer Internships to Students?

Should I Offer Internships to Students?

by Shadra Bruce I had a very positive experience as an intern when I was going to school at Alfred University. I worked in the student affairs office and helped them revise their student adjudication system and digitize all of the records. It was fascinating work that...
We Can’t Make You a Thought Leader

We Can’t Make You a Thought Leader

… we can only help make your inherent leadership qualities and credibility visible. by Shadra Bruce Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to...

Why Bother with Facebook?

This is a question I ask myself on a regular basis, especially now, as each time I add a post to my page, I am given the option of spending up to $50 to reach 5,000 people. Over the past two years, I’ve seen decent growth in my personal blog, MomsGetReal, which has...