by David and Shadra Bruce | Social Media
There is little doubt that social media advertising plays a key role in successful content marketing campaigns. Hence the willingness of most business owners to jump on the bandwagon and include it in their marketing strategies. However, when the idea of paid social...
by David and Shadra Bruce | Content, SEO
In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
by David and Shadra Bruce | Branding and Visibility, Content
We all want to be content gurus, providing content marketing strategies that are engaging, relevant, and in alignment with the vision and brand our respective companies. These 4 companies have proven that amazing content, brand loyalty, and even a social justice...
by Shadra Bruce | Branding and Visibility, Content
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
by David and Shadra Bruce | Blog, Content
Job-seeking professionals would never consider sending out weak résumés, designed with fancy lettering and rich colors yet void of information detailing solid educational achievements and work experience. They understand that a solid résumé is the only way to be...
