Instagram as a Business Tool
Instagram currently has over 700 million users worldwide. Given its reach, any business focused on staying relevant and fresh in today’s market simply must have a presence on Instagram. At first glance, Instagram may appear to be more like Snapchat than Facebook and...
Snap for Business
Social media platforms, such as Twitter, Facebook, and LinkedIn, can help you increase your sales and grow your markets. And while these platforms are widely used in virtually every industry, Snapchat (now Snap) is another social networking site that is worth...
Use LinkedIn to Establish Your Presence as a Leader in Your Field
Having discussed the benefits of using Twitter and Facebook to enhance your business, it seems fair that some time should be spent exploring another medium that can be invaluable to your organization: LinkedIn. LinkedIn is significantly different than traditional...
Facebook Live: Business Productivity and Visibility
We have previously offered suggestions on how to use Facebook effectively as a business tool. Yet, as the platform continues to evolve, so must your implementation strategy likewise expand. Facebook Live can also be employed as part of your marketing plan to increase...
Facebook as a Business Tool
In our last blog post, we focused on how to use Twitter responsibly. Much of the advice in that post similarly applies to using Facebook, so we recommend that you read it now if you have not done so already. In this post, we are focusing more specifically on how to...
Optimizing Content Marketing
Old-fashioned SEO tactics DO NOT WORK. You will get you sanctioned by Google. Every optimization effort you make needs to be above-board and carefully planned to ensure you are using tactics that will help you gain visibility. The main focus of your content marketing...
Responsible Tweeting
Over the last decade, the use of social media by celebrities, business professionals, and politicians has increased exponentially. Throughout that time, we have noticed an alarming number of people in highly visible positions who may not realize that there is no...
DaSh factor Report: Why Every CEO Should be on Social Media
DaSh factor LLC has published a new report: Why Every CEO Should be on Social Media. CEOs, especially those in the B2B space, have shown a reluctance to embrace social media beyond the standard LinkedIn profile, but this report demonstrates the countless benefits...
Hashtags on LinkedIn, Twitter Character Counts, and More!
Great new changes are rolling out on social media that will have a positive impact for many business users. We're excited because of the way it allows us to achieve even better visibility for our clients. What Do These Changes Mean? All of these changes are designed...
To Make It Memorable, Tell a Story
Last year on this day, we were in Boise, Idaho (the town Shadra spent most of her life) to see Arlo Guthrie in concert. We go to a lot of concerts, but this was a bucket-list kind of show - the 50th anniversary of Arlo’s song, “Alice’s Restaurant.” It was an important...