5 Strategies for Small Business Success
Running a small business is demanding work. Despite the challenges of running our own business, we couldn’t be happier with our accomplishments – and the ability we have to work from anywhere other than an office cubicle. We’ve been building our business for several...
Authenticity as a Social Media Marketing Strategy
There is a careful line between remaining professional and allowing your personal life to shine through on your business page. Determining how to post something genuine that is also aligned with your brand can be challenging, but it’s an effort worth making to really...
Repurpose Your Content Again and Again (and Again)
We’ve been writing content for a client for several years. They recently wrote explaining how impressed they were with the volume and quality of content they’d amassed, but wondered if there was any way to reuse some of the older content to breathe new life into it,...
How to Get Page One Results on Google
No one said that content marketing was easy. Actually, we take that back. Some people do tell you that content marketing is easy, and they make promises like, "We can have you on page one of Google in no time." Unfortunately, there are still companies encouraging the...
Are You Missing Visibility by Not Leveraging these Social Platforms?
Everyone is at least aware of Twitter, Facebook, and LinkedIn as potential social marketing platforms, but for some businesses, celebrities, authors, and personalities, there are other platforms that can be even more powerful for reaching and engaging with your...
Quit with the SEO Already
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
You Aren’t a Brand; You’re a Person
There is a misconception that, as a business leader, you have to package yourself for the benefit of the consumer. However, when Facebook’s COO Sheryl Sandberg was asked during a recent event about the importance of personal brands, her honest answer surprised the...
Your Content Is Your Resume
Job-seeking professionals would never consider sending out weak résumés, designed with fancy lettering and rich colors yet void of information detailing solid educational achievements and work experience. They understand that a solid résumé is the only way to be...
Why WordPress?
Over the years, there have been numerous website and blogging platforms that have competed for business from individuals and organizations. Most have come and gone without gaining significant traction. Launched in 2003, WordPress has become the most obvious exception....
LinkedIn Update: New Features to Love
LinkedIn continues to make improvements to the user experience with these recently launched updates to features that we already love. Share Professional Insights The photo and video capabilities of LinkedIn have changed dramatically. Multiple photos can now be shared...