Social Media 101: Twitter

Social Media 101: Twitter

At this point, you should already know that a social media marketing strategy is essential to your business. But on which platforms should you be active? All of them? The answers depend entirely on your business needs, target audience, and goals. For those confused...

How much is 140 characters costing you?

You have a job to do and it’s not writing blogs posts and making social media updates. In fact, if you’re spending your time doing that, you are wasting your company’s most valuable resource: you. Unless you’re a professional writer and community manager, spending...