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You Aren’t a Brand; You’re a Person

You Aren’t a Brand; You’re a Person

by David and Shadra Bruce | Sep 14, 2017 | Branding and Visibility

There is a misconception that, as a business leader, you have to package yourself for the benefit of the consumer. However, when Facebook’s COO Sheryl Sandberg was asked during a recent event about the importance of personal brands, her honest answer surprised the...
Facebook Live: Business Productivity and Visibility

Facebook Live: Business Productivity and Visibility

by David and Shadra Bruce | May 8, 2017 | Branding and Visibility, Facebook, SMB Solutions, Social Media

We have previously offered suggestions on how to use Facebook effectively as a business tool. Yet, as the platform continues to evolve, so must your implementation strategy likewise expand. Facebook Live can also be employed as part of your marketing plan to increase...
Your Followers Want to Know You, Not Your Business

Your Followers Want to Know You, Not Your Business

by David Bruce | Apr 9, 2013 | Blog, Content

by David BruceAs you develop your social media strategy, it is critical that you decide what you want to get out of your campaign. What are your goals? As you develop your social media strategy, it is critical that you decide what you want to get out of your campaign....

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  • Repurposing Your Content for a Business Audience
  • Using Retargeting to Secure More B2B Leads in 2020
  • Connecting to Customers Through Storytelling
  • Learning from Holiday Marketing Campaigns
  • Why Paid Social Media Advertising Is the Way to Go for B2B Marketers and Businesses
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