by David and Shadra Bruce | Branding and Visibility, Content, Social Media
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...
by David and Shadra Bruce | Social Media
The recent fall from grace of popular YouTuber, Logan Paul, is one example of how a single mistake can destroy your entire social media presence. Although his mistake may seem obvious to some, even advertisers at large companies, such as retailer H&M, are blind in...
by David and Shadra Bruce | Branding and Visibility
6 seconds: That’s it. That’s all the time you have to communicate a message to your audience that will get their attention. With the new opportunities available to you in the coming year, now is the perfect time to establish, or even reinvent, your brand identity....
by David and Shadra Bruce | Branding and Visibility, SMB Solutions
Marketing your products and services can be costly, so determining your target audience can ensure that you are seeing the best ROI. You simply can’t afford to target everyone with your product or service, and you would likely go out of business trying. The trick is...
by David and Shadra Bruce | SMB Solutions
Running a small business is demanding work. Despite the challenges of running our own business, we couldn’t be happier with our accomplishments – and the ability we have to work from anywhere other than an office cubicle. We’ve been building our business for several...
