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5 Tips to Help Build Rewarding Relationships with Clients

5 Tips to Help Build Rewarding Relationships with Clients

by David and Shadra Bruce | Business Leadership, SMB Solutions

Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
Taking the Mystery out of Influencer Marketing

Taking the Mystery out of Influencer Marketing

by David and Shadra Bruce | SMB Solutions, Social Media

Influencer marketing dominated 2018, but some businesses are still questioning the relevancy of this marketing strategy. Influencer marketing is effective. They trust the people they follow on social media channels and tapping into the right source can be lucrative...
Think One Angry Customer Can’t Bring You Down? In the Era of Social Media, Yes, They Can

Think One Angry Customer Can’t Bring You Down? In the Era of Social Media, Yes, They Can

by David and Shadra Bruce | Branding and Visibility, Social Media

Providing mediocre customer service has never been a marketing tactic that has proved successful for any business. It’s common sense that if you treat your customer’s poorly, they won’t come back. Before the digital age, angry customers would bad-mouth you to their...
Sponsored Content vs Native Advertising: Here’s What You Should Know

Sponsored Content vs Native Advertising: Here’s What You Should Know

by David and Shadra Bruce | Content

The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...

Content Marketing vs Content Strategy: You Can’t Have One Without the Other

by David and Shadra Bruce | Content, SEO

In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
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