5 Entrepreneurship Tips to Live By
We have been running our own business for nearly a decade, and we love the freedom we have to control how and when we work, where we work, and who we work with. These tips have helped us enjoy more success and enjoy the work more, too. Go out every day. It doesn’t...
Don’t Get Sued for the Images You Use
It happens with alarming regularity: bloggers, writers, and businesses are being sued for the images they use on their websites and in their print marketing. The most notorious company to go after even the smallest blogger who doesn’t even have an income from their...
What We’ve Learned About Leadership
We work with some of the most inspiring entrepreneurs and business leaders around. Many of them, in addition to being excellent clients and partners are also mentors. We have learned from them what leadership really is. Leadership is an art. Becoming a better leader...
Achieving Authenticity
Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.–Tony Hsieh Tony Hsieh, CEO of Zappos, understands something that...
When It Comes to Customer Experience, You Have to Mean It
For our tenth anniversary, we went to Montreal. There we discovered a little restaurant, La Marche de La Villette, on Rue St. Paul in Old Port. It was crowded with tables, and we were uncertain about the chaotic atmosphere, but the waiter (Michel) sang delightful...
Should I Offer Internships to Students?
Internships CAN be a great way to introduce new talent and innovative ideas, but if you are a for-profit business, you need to budget for the service these students provide.
There’s More to Success than Making the Next Sale
Your investment in marketing and branding is not measured in solely making sales; it is measured in thought leadership, growth in respect in your industry, opportunities, and visibility.
Should I Use a Paper.li Paper?
Paper.li is "an online service that organizes links shared on Twitter into an easy to read newspaper-style format." The digital newspapers aggregate specified content from Twitter users, topics, or hashtags. Paper.li papers can be a useful tool, but we don't recommend...
Is Your Email Marketing Program Reaching Everyone It Should?
Sending 5 billion emails in the second quarter of 2013 provided YesMail with a lot of insight about what works and what doesn’t in email marketing, and they’ve compiled those insights into a report, YesMail’s Email Marketing Compass: The Mobile Effect. As indicated by...
We Can’t Make You a Thought Leader
… we can only help make your inherent leadership qualities and credibility visible. by Shadra Bruce Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to...