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Marketing Strategy by Generation

Marketing Strategy by Generation

by David and Shadra Bruce | Mar 20, 2018 | Branding and Visibility, Content, Social Media

When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. For instance, all Gen Zers are typically considered to be digital natives, so the impulse is to market to them accordingly, not realizing that...

Up for Discussion

  • Repurposing Your Content for a Business Audience
  • Using Retargeting to Secure More B2B Leads in 2020
  • Connecting to Customers Through Storytelling
  • Learning from Holiday Marketing Campaigns
  • Why Paid Social Media Advertising Is the Way to Go for B2B Marketers and Businesses
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