When Customers Visit Your Website, Make Sure They Stick Around
by David T. Bruce We have discussed the importance of remaining visible in the social media community, making the analogy that regular blog posts and social media updates are as important to your business as are product placements in a brick-and-mortar business. We...
Your Followers Want to Know You, Not Your Business
by David BruceAs you develop your social media strategy, it is critical that you decide what you want to get out of your campaign. What are your goals? As you develop your social media strategy, it is critical that you decide what you want to get out of your campaign....
Google Announces Animated GIF Filter
Google announced on March 19 the introduction of a new image search function that provides the ability to easily and quickly search for animated GIFs using an animated GIF filter. Prior to this change, finding GIFs has been an arduous task, and the response to the...
Why Bother with Facebook?
This is a question I ask myself on a regular basis, especially now, as each time I add a post to my page, I am given the option of spending up to $50 to reach 5,000 people. Over the past two years, I’ve seen decent growth in my personal blog, MomsGetReal, which has...
Writing and Grammar are Important, Especially in a Virtual World
by David T. Bruce Most of us would never consider going to a job interview wearing less than our Sunday best. Our hair would be properly groomed, our teeth would be brushed and our oratory skills would be as polished as our résumés. What we wear as business...
Why You Need Google Plus Now
Getting Started on Google Plus If you're not already there, it's time to jump in with both feet and make a splash. Google Plus leads to better visibility, and it's becoming a now-or-never opportunity. Between Google's customized search results that land you ahead of...
Google Stock Value Tops $800: Google Plus Just Got More Relevant
Google stock prices broke new ground, exceeding $800 for the first time last week. Analysts predict that Google is primed for continued growth, and part of that growth will likely be thanks to Google+, which had a 9400% increase in followers in the last year. The...
How much is 140 characters costing you?
You have a job to do and it’s not writing blogs posts and making social media updates. In fact, if you’re spending your time doing that, you are wasting your company’s most valuable resource: you. Unless you’re a professional writer and community manager, spending...