3 Challenges of Brand Growth
As IHOP is learning, rebranding requires a big understanding of who you are, who your audience is…and who is waiting on Twitter to take you down.
Social Media 101: Instagram
Instagram can offer your business a platform that involves both authentic, personalized engagement combined with a purposeful marketing strategy.
Social Media 101: LinkedIn
Although this professional network has evolved over time, LinkedIn remains one of the strongest platforms for authentic professional networking and engagement.
Social Media 101: Facebook
As we explore which social platforms are best for you, we turn to Facebook – which, despite all its shortcomings, we still recommend for most organizations.
Social Media 101: Twitter
What social media platforms should you be using? Should you be on Twitter? It depends on your goals. Evaluate the strengths and weaknesses of each platform to determine your best strategy.
Marketing Strategy by Generation
When developing a marketing strategy, many companies rely too heavily on generational generalizations to target an audience. Understand generational trends, but recognize that people are more than the year they were born to truly engage and understand your audience.
5 Critical Social Media Rules for Businesses
Although most social media mistakes can be deleted, the internet never forgets. Screenshots happen in a second, leaving a PR disaster that can take months to clean up. Maintain a professional online presence and protect your brand identity.
Are People Falling in Love with Your Brand?
Are you making people fall in love with your brand? If not, it’s time for some brand strategy.
How to Identify Your Target Audience
Marketing your products and services can be costly, so determining your target audience can ensure that you are seeing the best ROI. You simply can’t afford to target everyone with your product or service, and you would likely go out of business trying. The trick is...
5 Strategies for Small Business Success
Running a small business is demanding work. Despite the challenges of running our own business, we couldn’t be happier with our accomplishments – and the ability we have to work from anywhere other than an office cubicle. We’ve been building our business for several...