by David and Shadra Bruce | Content
The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...
by David and Shadra Bruce | Content, Google, SEO
No one said that content marketing was easy. Actually, we take that back. Some people do tell you that content marketing is easy, and they make promises like, “We can have you on page one of Google in no time.” Unfortunately, there are still companies...
by Shadra Bruce | Branding and Visibility, Content
Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
by Shadra Bruce | Content
Old-fashioned SEO tactics DO NOT WORK. You will get you sanctioned by Google. Every optimization effort you make needs to be above-board and carefully planned to ensure you are using tactics that will help you gain visibility. The main focus of your content marketing...
