by David and Shadra Bruce | Content
With experts predicting that $3.9 trillion in sales will be digitally influenced, it’s become more important than ever to stick to a great content marketing strategy. If you’re like 55% of marketers, creating new content for your blog is a top priority. If you’ve been...
by David and Shadra Bruce | Branding and Visibility, Content
There is no doubt about the power of storytelling. The ways that we, as humans, connect and relate to one another involves story one hundred percent of the time. We are constantly telling parts of story, whether the story is our personal history, or the collective...
by David and Shadra Bruce | Social Media
There is little doubt that social media advertising plays a key role in successful content marketing campaigns. Hence the willingness of most business owners to jump on the bandwagon and include it in their marketing strategies. However, when the idea of paid social...
by David and Shadra Bruce | Content
The world of content marketing is a peculiar place. It’s not enough to write for the sake of writing, and you must be sure that your content fulfills the needs of your consumers and not your own whims. And, as if the act of creating content wasn’t complicated enough,...
by David and Shadra Bruce | Content, SEO
In a digital era where every aspect of how you promote your brand matters, businesses are often confused trying to understand the differences between content marketing and content strategy. These two components of a successful business plan may sound similar, but they...
