Quit with the SEO Already

Quit with the SEO Already

Search engine optimization, or SEO, has been an internet buzzword since the early 2000s. However, that’s exactly why most SEO strategies is essentially ineffective when it comes to improving your search engine visibility in general, on Google in particular. Several...
Your Content Is Your Resume

Your Content Is Your Resume

Job-seeking professionals would never consider sending out weak résumés, designed with fancy lettering and rich colors yet void of information detailing solid educational achievements and work experience. They understand that a solid résumé is the only way to be...
To Make It Memorable, Tell a Story

To Make It Memorable, Tell a Story

Last year on this day, we were in Boise, Idaho (the town Shadra spent most of her life) to see Arlo Guthrie in concert. We go to a lot of concerts, but this was a bucket-list kind of show – the 50th anniversary of Arlo’s song, “Alice’s Restaurant.” It was an...