by David and Shadra Bruce | Branding and Visibility, Social Media
There is a careful line between remaining professional and allowing your personal life to shine through on your business page. Determining how to post something genuine that is also aligned with your brand can be challenging, but it’s an effort worth making to really...
by David and Shadra Bruce | Branding and Visibility
There is a misconception that, as a business leader, you have to package yourself for the benefit of the consumer. However, when Facebook’s COO Sheryl Sandberg was asked during a recent event about the importance of personal brands, her honest answer surprised the...
by Shadra Bruce | Branding and Visibility
Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.–Tony Hsieh Tony Hsieh, CEO of Zappos, understands something that...
