(a CommunicationsMatch Article) Sometimes lightning strikes, and we have the opportunity to work for clients we believe in that can also help grow our businesses. That's what happened with CommunicationsMatch™ - a client and a resource for freelancers as well as...
As B2B relies more and more on digital influences, It’s more important than ever to stick to a great content marketing strategy.
Storytelling is the power behind content marketing. When you are trying to connect your business to customers, you have to have a compelling story to tell.
How much of your business depends on the annual holiday shopping season?
A paid social media campaign as part of a robust content marketing strategy can help your business grow in leaps and bounds.
Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
#Influencermarketing wins over traditional advertising most of the time. A Facebook ad can build awareness, but you can’t buy the power of a trusted individual vouching for your product or service.
The internet never forgets, and one angry customer on social media can make or break your success as a business.
The aim of sponsored content is to expand your overall brand and form a connection to consumers, in the form of a blog post, editorial, video, or other form of delivery.
Businesses are often confused trying to understand the differences between content marketing and content strategy, but they are very distinctive – and both are essential to reaching your target audience.