CommunicationsMatch Provides a Crucial Solution to Comms Pros and Freelancers
(a CommunicationsMatch Article) Sometimes lightning strikes, and we have the opportunity to work for clients we believe in that can also help grow our businesses. That's what happened with CommunicationsMatch™ - a client and a resource for freelancers as well as...
Repurposing Your Content for a Business Audience
As B2B relies more and more on digital influences, It’s more important than ever to stick to a great content marketing strategy.
Connecting to Customers Through Storytelling
Storytelling is the power behind content marketing. When you are trying to connect your business to customers, you have to have a compelling story to tell.
Learning from Holiday Marketing Campaigns
How much of your business depends on the annual holiday shopping season?
Why Paid Social Media Advertising Is the Way to Go for B2B Marketers and Businesses
A paid social media campaign as part of a robust content marketing strategy can help your business grow in leaps and bounds.
5 Tips to Help Build Rewarding Relationships with Clients
Earning new business is tough. Acquisition costs are a huge portion of a marketing budget, but many businesses neglect the best marketing strategy: leveraging from your existing clients. Most of our own projects and new clients have come from word-of-mouth referrals....
Taking the Mystery out of Influencer Marketing
#Influencermarketing wins over traditional advertising most of the time. A Facebook ad can build awareness, but you can’t buy the power of a trusted individual vouching for your product or service.
Think One Angry Customer Can’t Bring You Down? In the Era of Social Media, Yes, They Can
The internet never forgets, and one angry customer on social media can make or break your success as a business.
Sponsored Content vs Native Advertising: Here’s What You Should Know
The aim of sponsored content is to expand your overall brand and form a connection to consumers, in the form of a blog post, editorial, video, or other form of delivery.
Content Marketing vs Content Strategy: You Can’t Have One Without the Other
Businesses are often confused trying to understand the differences between content marketing and content strategy, but they are very distinctive – and both are essential to reaching your target audience.