Facebook as a Business Tool

Facebook as a Business Tool

In our last blog post, we focused on how to use Twitter responsibly. Much of the advice in that post similarly applies to using Facebook, so we recommend that you read it now if you have not done so already. In this post, we are focusing more specifically on how to...
Optimizing Content Marketing

Optimizing Content Marketing

Old-fashioned SEO tactics DO NOT WORK. You will get you sanctioned by Google. Every optimization effort you make needs to be above-board and carefully planned to ensure you are using tactics that will help you gain visibility. The main focus of your content marketing...
Responsible Tweeting

Responsible Tweeting

Over the last decade, the use of social media by celebrities, business professionals, and politicians has increased exponentially. Throughout that time, we have noticed an alarming number of people in highly visible positions who may not realize that there is no...