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Our efforts with our clients are far more aligned with improving their overall digital footprint, thought leadership, and networking than simply focusing on making a sale. Your investment in social media engagement, content marketing and branding is not measured solely in making sales; it is measured in the elevation of your credibility and thought leadership, growth in respect in your industry, opportunities to network and build relationships, and increased visibility. Sales come from the opportunities that develop from being considered a leader in your field. While we believe here is a need to quantify results, the why behind the service we offer is more about creating opportunities and amplifying thought leadership.
If you are ready to build your credibility and become an established thought leader in your niche, what you really need (and what we do) is to have your efforts properly amplified across all of your social platforms, engaging with the proper targets to foster and grow the right relationships and further intensify your visibility.
Learn more about our branding & visibility services.
… we can only help make your inherent leadership qualities and credibility visible.
by Shadra Bruce
Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to become a thought leader.”
While we can coach you and guide you in ways that help bring forth your insights and knowledge, and we can use what you give us to enhance your visibility and establish your credibility, it is important that we move beyond the latest buzzwords.
The only way to become a thought leader is to do the work of being a leader – take risks, lead by example, do the extraordinary, blaze new trails.
No one in social media can transform you into a thought leader if you’re not already playing the role.
The Ideal Client: A Thought Leader in Action, Not Desire
We have a client who is the CEO of his organization. He is the perfect example of an ideal client, because he doesn’t want to be a thought leader. He simply wants his business, his staff and his community to thrive. He is humble and giving; he is genuine in his efforts to be a responsible business owner and community leader. He makes decisions that are not about profit but about doing what’s right.
We aren’t responsible for him being a thought leader. He simply is. All we can do is make sure his actions are highlighted and his thoughts and motivations are shared. If we were to have a complaint, it would be only one. This client does not toot his own horn, which sometimes makes it difficult for us to discover his latest act of responsible leadership, especially when he keeps dedicating his blog space to highlighting the non-profits who make a difference to his community.
But then, that’s what a thought leader would do.