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We can elevate our level of leadership by leading with maturity, resilience, accountability, and doing good.

What We’ve Learned About Leadership

We work with some of the most inspiring entrepreneurs and business leaders around. Many of them, in addition to being excellent clients and partners are also mentors. We have learned from them what leadership really is. Leadership is an art. Becoming a better leader is a continual learning process, and we can elevate our level of leadership by leading with maturity, resilience, accountability, and doing good.

Leading with maturity means not overreacting but making thoughtful and informed choices. Mature leaders don’t seek glory but are happy to give credit to others who helped them achieve the goal.

Leading with resilience means not allowing setbacks to thwart you. Resilient leaders are optimistic and see difficulties as challenges they can overcome.

Leading with accountability means taking responsibility for missteps. An accountable leader is comfortable with the idea that being human means being imperfect and is ok acknowledging, apologizing for, and owning his or her mistakes.

Leading by doing good means having a focus beyond profit. Leaders who do good choose to personally and professionally donate time, money, and visibility to helping make the world a better place.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou

We Can’t Make You a Thought Leader

… we can only help make your inherent leadership qualities and credibility visible.

by Shadra Bruce

Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to become a thought leader.”

While we can coach you and guide you in ways that help bring forth your insights and knowledge, and we can use what you give us to enhance your visibility and establish your credibility, it is important that we move beyond the latest buzzwords.

The only way to become a thought leader is to do the work of being a leadertake risks, lead by example, do the extraordinary, blaze new trails.

No one in social media can transform you into a thought leader if you’re not already playing the role.

The Ideal Client: A Thought Leader in Action, Not Desire

We have a client who is the CEO of his organization. He is the perfect example of an ideal client, because he doesn’t want to be a thought leader. He simply wants his business, his staff and his community to thrive. He is humble and giving; he is genuine in his efforts to be a responsible business owner and community leader. He makes decisions that are not about profit but about doing what’s right.

We aren’t responsible for him being a thought leader. He simply is. All we can do is make sure his actions are highlighted and his thoughts and motivations are shared. If we were to have a complaint, it would be only one. This client does not toot his own horn, which sometimes makes it difficult for us to discover his latest act of responsible leadership, especially when he keeps dedicating his blog space to highlighting the non-profits who make a difference to his community.

But then, that’s what a thought leader would do.

How much is 140 characters costing you?

You have a job to do and it’s not writing blogs posts and making social media updates. In fact, if you’re spending your time doing that, you are wasting your company’s most valuable resource: you.

Unless you’re a professional writer and community manager, spending time blogging, managing your social media, writing press releases, and performing other Internet marketing functions tear you away from the focus you must have on building your business and your relationships to be successful.

Choosing to partner with a professional blogger and social media manager can free you to focus on building and growing your business without sacrificing the visibility you need to survive.