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DaSh factor Report: Why Every CEO Should be on Social Media

DaSh factor LLC has published a new report: Why Every CEO Should be on Social Media. CEOs, especially those in the B2B space, have shown a reluctance to embrace social media beyond the standard LinkedIn profile, but this report demonstrates the countless benefits afforded the CEO on social media.

CEOs on social media in B2B, B2C, and B2B2C provide the industry-specific, trust-based, personal interaction that customers seek.

The pressure for CEOs to be accessible on social media is growing; more than half of millennial B2B decision makers’ purchasing decisions are influenced by social media and more than 80% of B2B customers expect real-time interaction with the companies they do business with.┬áCEOs on social media amplify the brand and lend credibility to the messaging.

This report details how CEOs on social media benefit from:

  • Increased customer engagement
  • Better brand awareness
  • Enhanced brand visibility
  • Credibility as thought leaders
  • Improved employee engagement

The report provides a guideline for getting started and examples of CEOs who are leveraging the power of social media to make a difference for themselves and their organizations.

Request a free copy of this new report from DaSh factor by subscribing below.

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Google Announces Animated GIF Filter

Google announced on March 19 the introduction of a new image search function that provides the ability to easily and quickly search for animated GIFs using an animated GIF filter. Prior to this change, finding GIFs has been an arduous task, and the response to the change has been overwhelmingly positive. With the new change of Google GIF search, select “animated” under “search tools” and choose GIF as the type. The change to Google’s image search includes the ability to narrow the search to transparent images as well. This enhancement is of benefit to those looking for the GIFs but may have an even larger impact to publishers who use GIFs with regard to their visibility.

How GIF Search will Impact SEO

The Google animated GIF filter will speed up the process of finding GIFs to embed, allowing publishers and bloggers to publish more quickly and therefore more frequently using GIFs. And because more people will be able to find GIFs easily, the number of searches for GIFs will increase, so having them on a site will net new visitors.

The direct impact of the search change on SEO is unknown, but because GIFs have been around since the 1800s and are one of the most popular formats for publishers, making them easier to find and use will increase the likelihood that more websites will feature GIFs. Animated GIFs are easy to make, quick to use, and don’t take up much space, so they load quickly. They add visible interest to blogs and websites, increase time spent on the site, and encourage increased pageviews.

Read the Google announcement here.

Why You Need Google Plus Now

Getting Started on Google Plus

If you’re not already there, it’s time to jump in with both feet and make a splash. Google Plus leads to better visibility, and it’s becoming a now-or-never opportunity. Between Google’s customized search results that land you ahead of the competition for people who have you in their circles to the better ranking you can achieve using the author ranking function, you can streamline your social media marketing effort by focusing on strengthening your Google plus presence. While the Google authorship program is in its infancy, it is positioned to help both individuals and businesses achieve rapid, credible visibility that rewards quality content.

Leveraging Google Plus

From sharing links and images to building circles of followers to hosting chats, Google+ is trying to create a one-stop social media hub for businesses and individuals. When used in conjunction with other Google tools like calendar and documents, you can leverage the power of Google to make stronger connections and generate buzz that perpetuates additional visibility. Google makes it easy to share specific content with specific audiences, allowing you to quickly and easily direct communications to specific groups. You may have a circle comprised of clients, another of contractors, and another for leads, then direct specific content to each of those three groups, all while growing your visibility and increasing your digital footprint using the powerhouse that fuels the largest search engine.

Content Is King, but Social Media Is Its Faithful Servant

Good content is only good if people know it exists, and Google+ is making it easier than ever to make sure your content is visible. Whether you’re focused on capturing a local segment or trying to position yourself as a global leader, Google+ offers you the ability to vet the most influential users in your industry, monitor competition, and analyze the viralability of your content.

Ultimately, Google+ tries to be a less stiff LinkedIn and a more professional Facebook with a viral video element thrown in for good measure. It may seem like a headache to add yet another social media platform to your efforts, but if Google stock prices are any indication, this is one company you want to get friendly with.


Google Stock Value Tops $800: Google Plus Just Got More Relevant

Google stock prices broke new ground, exceeding $800 for the first time last week. Analysts predict that Google is primed for continued growth, and part of that growth will likely be thanks to Google+, which had a 9400% increase in followers in the last year.

The stock gain is a significant milestone for Google, as the company experienced so many challenges since tipping the $700 scale in 2007. (In fact, the rocky road to 800 brought about a major shakeup in company leadership.) The Google stock value increase is being credited to the leadership of Larry Page, who took over as CEO for Eric Schmidt in 2011. Since Page took over, the stock has been increasing steadily, well above the S&P benchmark.

For Google, the stock valuation is mostly sentiment; the company tried last year to split its stock only to wind up on trial after shareholders alleged that the split would leave too much control with Page and cofounder Sergey Brin. That trial won’t be resolved any time soon, but analysts predict that the Google stock price increase is yet another indication of Google’s predicted continued success.

Google continues to be both a thorn in the side of Facebook, as well as a foil to it. Facebook’s IPO was considered one of the biggest in U.S. history; their stock was initially offered at $38 per share, but has since dropped 25 percent. Google’s IPO in 2004 saw a initial stock price of $85 – a price they’ve never dipped below. Google already dominates the search engine market, and with Page at the helm, the company has been steadily streamlining services and creating what is now considered a growing contender in the social media market, with Google+.

This news makes it more important than ever to be visible on Google+. Learn why you need Google+ now.