Branding and Visibility
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People will instinctively turn toward brands who are purposeful, genuine, and trustworthy.
Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.–Tony Hsieh
Tony Hsieh, CEO of Zappos, understands something that every brand needs to realize: the only question you need to be able to answer as a brand is, “How do you make people feel?” The engagement and experience every brand is desperately seeking cannot be attained appealing to the rationale of the consumer; it can only be reached by tapping into their emotions and senses.
The problem with trying to appeal to a consumer through emotion is that people don’t like being manipulated. They are quick to recognize – and condemn – a company or celebrity (or famous athlete) who is being less than genuine in their approach simply to attain a goal. To appeal to your customer authentically requires you to be honest and open in your approach.
Authenticity is a commitment from the brand to remain true to what your organization promises to be. Brands that succeed at achieving authenticity have worked to communicate a clear sense of what their brand stands for.
Truth is a point of view, but authenticity can’t be faked. -Peter Guber
People will instinctively turn toward brands who are purposeful, genuine, and trustworthy. When given the option, consumers will seek out brands born of a company’s authentic passions versus a desire to simply move merchandise.
Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust. – Lance Secretan
Our efforts with our clients are far more aligned with improving their overall digital footprint, thought leadership, and networking than simply focusing on making a sale. Your investment in social media engagement, content marketing and branding is not measured solely in making sales; it is measured in the elevation of your credibility and thought leadership, growth in respect in your industry, opportunities to network and build relationships, and increased visibility. Sales come from the opportunities that develop from being considered a leader in your field. While we believe here is a need to quantify results, the why behind the service we offer is more about creating opportunities and amplifying thought leadership.
If you are ready to build your credibility and become an established thought leader in your niche, what you really need (and what we do) is to have your efforts properly amplified across all of your social platforms, engaging with the proper targets to foster and grow the right relationships and further intensify your visibility.
Learn more about our branding & visibility services.