Blog

now browsing by category

 

Are you missing out on ONE TRILLION DOLLARS in potential growth?

DaSh factor Report: Why Every CEO Should be on Social Media

DaSh factor LLC has published a new report: Why Every CEO Should be on Social Media. CEOs, especially those in the B2B space, have shown a reluctance to embrace social media beyond the standard LinkedIn profile, but this report demonstrates the countless benefits afforded the CEO on social media.

CEOs on social media in B2B, B2C, and B2B2C provide the industry-specific, trust-based, personal interaction that customers seek.

The pressure for CEOs to be accessible on social media is growing; more than half of millennial B2B decision makers’ purchasing decisions are influenced by social media and more than 80% of B2B customers expect real-time interaction with the companies they do business with. CEOs on social media amplify the brand and lend credibility to the messaging.

This report details how CEOs on social media benefit from:

  • Increased customer engagement
  • Better brand awareness
  • Enhanced brand visibility
  • Credibility as thought leaders
  • Improved employee engagement

The report provides a guideline for getting started and examples of CEOs who are leveraging the power of social media to make a difference for themselves and their organizations.

Request a free copy of this new report from DaSh factor by subscribing below.

Get our free report, Why Every CEO Should be on Social Media, when you subscribe to our newsletter.

Customer experience succeeds when there is genuine, personal engagement with customers.

When It Comes to Customer Experience, You Have to Mean It

For our tenth anniversary, we went to Montreal. There we discovered a little restaurant, La Marche de La Villette, on Rue St. Paul in Old Port. It was crowded with tables, and we were uncertain about the chaotic atmosphere, but the waiter (Michel) sang delightful French songs to the patrons, and the food was delicious.

The entire experience was so wonderful that we returned several times to visit during out stay. The food was amazing every time. We were always welcomed by the staff, who recognized us with each subsequent visit and asked how we were enjoying our stay. But it was when we returned the next year that we fell in love with the place and began telling everyone about it. Not only was the food as delicious as ever (if you go, try the crepe with jambon et fromage) but they still remembered us and referred to us as their ‘friends from New York’ We returned every after that, sometimes bringing our kids. We truly missed our annual visits after moving to Utah.

[Update: We missed it so much we took an impromptu road trip across the country last July to go to Montreal and spent each lunch at La Marche).

What did this restaurant do right?

Certainly La Marche offered consistency that was often lacking from the restaurants along Jacques Cartier, who largely existed to serve the tourists. They provided a unique atmosphere. But what set them apart – and what has kept this restaurant in business over the years – is their genuine, personal treatment of their customers.

The staff at La Marche treats their patrons like old friends, welcoming them back no matter how long it has been. The owner, Lucovic, works tirelessly to provide an exceptional experience, making visitors feel like part of a family.

Everybody is talking about customer experience this year, but La Marche gets it right without thinking about it. It’s genuine.

[Update: We’ve now moved back to New York and we’re already planning trips to Montreal to see our friends at La Marche.]

Should I Offer Internships to Students?

by Shadra Bruce

I had a very positive experience as an intern when I was going to school at Alfred University. I worked in the student affairs office and helped them revise their student adjudication system and digitize all of the records. It was fascinating work that not only gave me experience I could build on but also connected me with people in the university with whom I still maintain a relationship.

As our business expands, we have often considered the need for another person to help us move things forward. According to Mark McFadden, Director of the Alfred University Career Development Center,

“Internships are always beneficial to students and can/should be for employers as well. If you are a non-profit or the federal government, you don’t have to pay interns. However, if you are a for profit company, you are required to pay interns as per the Fair Labor Standards Act. A lot of employers think they can get around payment by offering credit, but that is not the case. Internships vary in terms of hours and pay. For example, we offer a number of internships here at the CDC. All are in the five hour a week range and we pay minimum wage.”

Internships CAN be a great way to introduce new talent and innovative ideas, but if you are a for-profit business, you need to budget for the service these students provide.

We opted to postpone hiring interns until we’ve moved forward with securing legal entity status for our business so that we can avoid any tax headaches. But we are excited about the ability to offer this win-win opportunity to a fellow Saxon. If you’re ready to hire an intern, reach out to your alma mater or a local university’s career center to get started.

We Can’t Make You a Thought Leader

… we can only help make your inherent leadership qualities and credibility visible.

by Shadra Bruce

Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to become a thought leader.”

While we can coach you and guide you in ways that help bring forth your insights and knowledge, and we can use what you give us to enhance your visibility and establish your credibility, it is important that we move beyond the latest buzzwords.

The only way to become a thought leader is to do the work of being a leadertake risks, lead by example, do the extraordinary, blaze new trails.

No one in social media can transform you into a thought leader if you’re not already playing the role.

The Ideal Client: A Thought Leader in Action, Not Desire

We have a client who is the CEO of his organization. He is the perfect example of an ideal client, because he doesn’t want to be a thought leader. He simply wants his business, his staff and his community to thrive. He is humble and giving; he is genuine in his efforts to be a responsible business owner and community leader. He makes decisions that are not about profit but about doing what’s right.

We aren’t responsible for him being a thought leader. He simply is. All we can do is make sure his actions are highlighted and his thoughts and motivations are shared. If we were to have a complaint, it would be only one. This client does not toot his own horn, which sometimes makes it difficult for us to discover his latest act of responsible leadership, especially when he keeps dedicating his blog space to highlighting the non-profits who make a difference to his community.

But then, that’s what a thought leader would do.

How to Leverage Facebook Design Changes

Why Bother with Facebook?

This is a question I ask myself on a regular basis, especially now, as each time I add a post to my page, I am given the option of spending up to $50 to reach 5,000 people.

Over the past two years, I’ve seen decent growth in my personal blog, MomsGetReal, which has gone from about 2,000 unique views per month and about 10,000 pageviews per month to more than 10,000 unique pageviews and 40,000 pageviews per month.

While Facebook is responsible for driving some of that growth, Pinterest has actually been responsible for more traffic (by about a third) than Facebook (although the resulting addiction to Pinterest is certainly something to consider). Even though Twitter sends less traffic to the site, it provides a better platform for networking. My connections on Twitter have resulted in paid advertising for my blog, participation in promotional events that improve brand awareness and wonderful, enriching partnerships. Google+ allows me to connect more effectively with people who share interests.

But Facebook is not going away, and the changes they are making to their algorithms (whether they admit it or not), combined with the rollout of EdgeRank last year and now the up-and-coming visual redesign (which is not yet fully available, though most people can sign up for a waiting list), makes Facebook something we will have to continue to contend with.

What’s Changing?

According to Facebook, the new design will be image intensive, with better control over what appears in your stream and the ability to define streams based on content. This is very much like Google+ Circles, which demonstrates that Facebook not only sees Google as a threat but is also trying to keep up with their design. While I ultimately predict Google+ will have the ability to dominate, thanks to its integration with all other Google-based products and because I think everyone should be on Google+ now, it’s not worth giving up on Facebook just yet.

Facebook’s Three Major Changes

  1. Image display will be larger. Images are shared a lot, and Facebook is making it even easier to share them, giving up more landscape to those images and changing the way the accompanying text will appear. Because the text will now overlay the image, it will be important to keep that in mind when you have commentary to accompany your image.

  1. Newsfeed. Users will now be able to define what appears in their feeds, and this is where managing pages gets tricky for businesses and communities. If users choose to have only friends show up in their feed, the only way your page will show up is if their friends liked or shared your content. Brand cheerleaders have never been more important, making engagement critical to visibility.

  1. Mobility Rules. The best change to come out of the latest revamp is that Facebook is making it easier to use the platform on any mobile device. This change provides a consistent look whether you’re using a phone, tablet or laptop. The mobile redesign will roll out first to iPhone and iPad, then to Android devices.

These changes not only will alter the way your page is seen, since users will have more control over their newsfeeds, but they will also make image-intensive and video-intensive posts far more appealing than plain text updates. If you want to have your posts viewed, liked and shared, a strong image-based marketing effort will be required.

What the Changes Mean for Social Media Managers

For those who use Hootsuite to provide bulk updates to clients, be prepared to have a more labor-intensive experience with clients who want an image-based campaign. Hootsuite is not capable of offering a bulk update that includes an image, so the only option is a manual update via the page admin or via Hootsuite one post at a time.

How to Handle the Changes

As the Facebook changes roll out, both companies and page managers need to take steps to leverage the improved image and video visibility, but the real focus needs to be on engagement. You need to turn your fans into brand cheerleaders and your brand cheerleaders into evangelists. So in the end, it really doesn’t matter what the design or platform is that you’re using. It’s not a matter of having the most images; it’s a matter of having great fans who love you enough to share what you post.

If you need help bringing  your social media up to speed, DaSh factor can help.

Google Stock Value Tops $800: Google Plus Just Got More Relevant

Google stock prices broke new ground, exceeding $800 for the first time last week. Analysts predict that Google is primed for continued growth, and part of that growth will likely be thanks to Google+, which had a 9400% increase in followers in the last year.

The stock gain is a significant milestone for Google, as the company experienced so many challenges since tipping the $700 scale in 2007. (In fact, the rocky road to 800 brought about a major shakeup in company leadership.) The Google stock value increase is being credited to the leadership of Larry Page, who took over as CEO for Eric Schmidt in 2011. Since Page took over, the stock has been increasing steadily, well above the S&P benchmark.

For Google, the stock valuation is mostly sentiment; the company tried last year to split its stock only to wind up on trial after shareholders alleged that the split would leave too much control with Page and cofounder Sergey Brin. That trial won’t be resolved any time soon, but analysts predict that the Google stock price increase is yet another indication of Google’s predicted continued success.

Google continues to be both a thorn in the side of Facebook, as well as a foil to it. Facebook’s IPO was considered one of the biggest in U.S. history; their stock was initially offered at $38 per share, but has since dropped 25 percent. Google’s IPO in 2004 saw a initial stock price of $85 – a price they’ve never dipped below. Google already dominates the search engine market, and with Page at the helm, the company has been steadily streamlining services and creating what is now considered a growing contender in the social media market, with Google+.

This news makes it more important than ever to be visible on Google+. Learn why you need Google+ now.

How much is 140 characters costing you?

You have a job to do and it’s not writing blogs posts and making social media updates. In fact, if you’re spending your time doing that, you are wasting your company’s most valuable resource: you.

Unless you’re a professional writer and community manager, spending time blogging, managing your social media, writing press releases, and performing other Internet marketing functions tear you away from the focus you must have on building your business and your relationships to be successful.

Choosing to partner with a professional blogger and social media manager can free you to focus on building and growing your business without sacrificing the visibility you need to survive.