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Posted by: David and Shadra | on October 6, 2013
Paper.li is “an online service that organizes links shared on Twitter into an easy to read newspaper-style format.” The digital newspapers aggregate specified content from Twitter users, topics, or hashtags.
Paper.li papers can be a useful tool, but we don’t recommend using them as a replacement for your newsletter or in place of email marketing. If you are considering a Paper.li paper, you will get the most benefit from Paper.li by paying for the professional version (it’s only $9 per month) so that you can customize the paper for better branding (adding a header, removing ads, adding your own ads).
The true benefits of a Paper.li are:
- Automated Twitter engagement. You can set up your paper to pull in news from a variety of sources, then schedule it to recurate daily and mention some of the Twitter users the news was pulled from.
- Embedded content on your website that changes daily.