October, 2013

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Should I Use a Paper.li Paper?

Paper.li is “an online service that organizes links shared on Twitter into an easy to read newspaper-style format.” The digital newspapers aggregate specified content from Twitter users, topics, or hashtags.
Paper.li papers can be a useful tool, but we don’t recommend using them as a replacement for your newsletter or in place of email marketing. If you are considering a Paper.li paper, you will get the most benefit from Paper.li by paying for the professional version (it’s only $9 per month) so that you can customize the paper for better branding (adding a header, removing ads, adding your own ads).
The true benefits of a Paper.li are:
  1. Automated Twitter engagement. You can set up your paper to pull in news from a variety of sources, then schedule it to recurate daily and mention some of the Twitter users the news was pulled from.
  2. Embedded content on your website that changes daily.
Read more on how and why Paper.li can help your branding & marketing.