We Can’t Make You a Thought Leader
… we can only help make your inherent leadership visible. by Shadra Bruce Clients often come to us with only a vague idea of what they want in terms of content or services, and we know they’re in trouble when their measurable goal is “to become a thought leader.” While we can coach you and help you understand what weRead the Rest…
When Customers Visit Your Website, Make Sure They Stick Around
by David T. Bruce We have discussed the importance of remaining visible in the social media community, making the analogy that regular blog posts and social media updates are as important to your business as are product placements in a brick-and-mortar business. We can extend this analogy to the store front – the customer’s first impression of your business. IfRead the Rest…
Your Followers Want to Know You, Not Your Business
As you develop your social media strategy, it is critical that you decide what you want to get out of your campaign. What are your goals? If your intent is to merely promote your brand, you might be better off sticking to the Yellow Pages or newspaper advertising. When you make the choice to launch a social media campaign, youRead the Rest…
Google Announces Animated GIF Filter
Google announced on March 19 the introduction of a new image search function that provides the ability to easily and quickly search for animated GIFs using an animated GIF filter. Prior to this change, finding GIFs has been an arduous task, and the response to the change has been overwhelmingly positive. With the new change of Google GIF search, selectRead the Rest…
How to Leverage Facebook Design Changes
Why Bother with Facebook?
This is a question I ask myself on a regular basis, especially now, as each time I add a post to my page, I am given the option of spending up to $50 to reach 5,000 people. Over the past two years, I’ve seen decent growth in my personal blog, MomsGetReal, which has gone from about 2,000 unique views perRead the Rest…
